We recently had 500 Journey Coaches sign up and that means an increase in the Starter Kit price. It is still an awesome deal at $199.99 and the value is $530.00. We now have 3 kit options that will fit your need and your budget. Please see the flyer for more information. If you would like to join my team, please visit my site at http://www.funstampersjourney.com/109. If you have any questions, please let me know.